Trade & Industry

the b2b series published by KSA for over 37 years

for all retailers & suppliers in hike & bike & travel & tourism



editorial Team:

Click HERE for the July 2019 tradeandindustry.

Click HERE for the May 2019 tradeandindustry.

said it before . . .

We are all part of a sustainable industry: the hike, bike, travel and tourism business which is the foundation for what is being done by all of us to help the end-user. That is what helps keep money coming in for all those brands which peopled the new Ispo and who will stake their claim at the Manchester Outdoor Trade Show, this second week into July.

What is - apparently - missing on the High Street is what people may hope to gain through getting into the Web. A lot of effort and spend is put to get people realising there is a world out there called countryside: the Tour de France is a topical, in your face almost, example of what viewers see beyond the itty-gritty sight of bicycles being ridden fast, if not recklessly.

Most of all it is the pretty picture postcard stuff we see as being the countryside yet there is a Community there, people making a living, doing business, being happy with it . . and isn't that where You, your Brand, all of Us together sit at the table. That's where the tourists amongst us comes in - let's be happy we understand and are part of that lifestyle of the bike, packing a daysack or pannier, closing the door to hitch up the caravan or go to the bus stop your mind set on beingThere at getaway time. Where would we be without it . . . .

Pretty shortly I will be on that field of dreams which is a Trade Show, pondering the possibilities of product and catching the eye of people living with the outdoors lifestyle that is our office. Like a lot of terrain, here is both challenge and the gain from taking that step forward, being out there . . . our b2b is on that path, a forty year trail logged and with a diary that is open and to our beingThere, putting product in its place, having people around who are ready for mindful days. This morning you got up to the first day of the rest of your life . . "make every day count."

We've a habit of beingThere and our guys have been doing their thing with hike, bike and travel, which all butts up against the tourism tag that helps keep money coming in for rural businesses. The woes of the High Street gets tv news channels and newspapers palpitating, yet few of the townie reporters we see bracing themselves against the mic and the camera realise there is a whole different world out there that deserves people to be thinking about the countryside in a more positive way. Most will view it as all pretty picture postcard stuff and go adjectivising the topic, rather than taking themselves off and becoming part of the countryside community- then actually shopping locally. Good hike and bike shops have people who can talk the subject to develop an awareness that country isn't like town, a good call, and it's worth remembering that. They can make others aware that as much as people will make out the shrinking high street is bad for town centres, the malady of countryside shop closures is damning rural life. That's where the tourists amongst us comes in - let's not fill the boot, load the caravan locker or pack the sac with everything for the getaway time. Let's be good visitors, spend time shopping in the village store. What you spend there can make the difference to if the shop will be open on the next time you call. That matters.

Peter Lumley . editor at tradeandindustry
Twitter: @prlumley
Catch more at beingThereGuru.